DETROIT/Sep. 4, 2018
Comerica Bank and Beyond Basics today announced their partnership for the Detroit Lions 2018 season to support literacy programs for students in Detroit Public Schools. For every first down the Lions make at a home game during the regular season, Comerica Bank will donate $100 to Beyond Basics to support their programs and operations. Lions fans can also get involved with a social media contest on Comerica’s Facebook page for a chance to win game tickets. “Reading is such a vital part of every student’s education and growth, and it needs to be nurtured,” said Michael Cheatham, vice president and contributions manager for Comerica Bank’s Michigan Market. “Organizations like Beyond Basics provide a vital service in helping children develop a love of reading as they grow. This turns students into lifelong learners and helps them prepare for the rest of their lives.”
Beyond Basics provides tutoring and one-on-one reading lessons for Detroit Public Schools students grades pre-k through 12. Additionally, they offer free books for their students, along with supplemental programs such as art, writing and mentorship. “We’re happy to receive support from Comerica as we work to help kids develop into avid readers,” said Pamela Good, executive director and president, Beyond Basics. “Reading is so vital to success, and it needs to be a major focus for every child.” To promote the program and Beyond Basics, Comerica Bank is hosting a social media contest on Facebook where Lions fans can win tickets to regular season home games. Fans can follow Comerica’s Facebook page and guess the number of first downs the Lions will have in the next home game. The winning guess will receive two tickets to the following game. All entries must be made by kick-off of the previous game, with winners chosen following the release of the official first down total.
About Comerica Bank
Comerica Bank is a subsidiary of Comerica Incorporated. Since its founding in Detroit in 1849, Comerica Bank has been making a positive difference in the lives of Michigan residents, helping its customers be successful and providing financial assistance to help charitable organizations meet their diverse goals. From its multi-million-dollar restoration of Comerica Bank Center to its naming rights agreement for Comerica Park to its sponsorship of Little Caesar’s Arena and the Comerica Players Club to its naming rights partnership for the Comerica Gridiron Club and Suites at The New Ford Field, Comerica continues to be an active participant in Detroit’s downtown revitalization. Comerica Incorporated (NYSE: CMA) is a financial services company strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. To find us on Facebook, please visit www.facebook.com/Comerica. Follow us on Twitter at @ComericaCares.
ABOUT THE DETROIT LIONS
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2016, when they finished with a 9-7 record. In addition to professional football, the Detroit Lions have a visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed nearly $8 million through philanthropic efforts since 1991. For more information, please visit http://www.detroitlions.com.